Malleck Design

6.5 Tangible Business Benefits Of Responsive Design

Tuesday, March 20th, 2012

As we all know by now, mobile is the new black, pink and whatever other color you can think of. Mobile is not going away anytime soon and it is increasingly becoming integrated into our lives. In fact, studies show that mobile web browsing will outpace traditional desktop browsing within 2-3 years. Some studies say even sooner.

For business owners and marketers, this shift can seem daunting as it ads in a huge layer of complexity and perceived cost. What approach do you take? Where do you start, and when?

The when part is really up to you, but for the how piece of the puzzle, I would look no further than Responsive Design.

Here are 6.5 reasons why you should consider updating your company site to utilize Responsive Design.

1. You Will Save Money

Before the practice of Responsive Design was widely adopted (it still isn’t, really), if companies wanted to have an optimal mobile experience of their website a separate set of templates or a device-specific app had to be designed and developed.

As you might guess, this can get quite costly. One site for iPhone, one site for iPad, another for Android etc. Then, what happens when a new device comes out? Make another website or app specific to that device? I’m guessing most business owners don’t want to spend that kind of cash just to keep up.

The beauty of Responsive Design is in the fact that it enables your site to fit perfectly in any screen size. One website, all devices. That means that your website only has to be developed once, significantly reducing the cost. (more…)

Tags: business website design, responsive design, Web Design, website design, Website Redesign
Posted in Best Practices, Development, Web Design, Web Strategy, Website Redesign · 2 Comments »