Print advertising is pricy. Depending on the publication you can spend $1,000-$10,000 on one print ad. That’s pretty costly for one campaign. The usual return on this traditional kind of marketing is rather small as well—usually 1-2%. That’s not a very good return.
So you have a brand spankin’ new website. You’re pumped. You think to yourself, “Wow, now I’m feeling really good about people visiting my site. I’m so glad I had it re-designed!”.
Now how to get people to visit the site?
This is a key question. A website is no good if people don’t go see it. I’m not going to go into deep SEO techniques or anything, so don’t worry. These are just a few practical things that anyone should do to get people to go to your website. (more…)