There’s a saying that goes a little something like this: “A website is never complete, only abandoned”. This statement is becoming more true as time goes on. Back in the early days of the web it was quite normal to put up your table based website with a bunch of info on your business or endeavor, and call it done. Much like a print brochure. These days, that is a poor strategy in many ways.
With the arrival of the blog and many different content management systems, it is quite easy for a website owner to add valuable content to their site regularly. Valuable, fresh content is what the internet is all about. Users are searching for fresh information in your area of expertise every day. It would be a shame not to take advantage of the many options that you have when you own a website.
Get a blog
If you don’t have a blog that is connected to your site (e.g. www.yoursite.com/blog), it would do you good to get one. This is the easiest way to update your users with relevant content that they are looking for. Having your blog directly connected to you main website has it’s advantages as well. When people visit your blog they are already, technically, visiting your site. They are only a click away from your main site. We use WordPress on this site for blogging. It’s easy to use and has loads of flexibility and functionality.
Build a loyal following
Having a regularly updated site keeps your user base coming back for more. I know that I am very loyal to a handful of sites because of this very fact. They have updated information constantly (almost on a daily basis) and articles on subjects that I am interested in. This is the superiority of the web to print. Imagine if you updated your brochure or printed a new ad in the paper every day. The cost would be huge!
Get on it!
So if you have a newly designed website, or an old one that needs a little love, show it some. Get in there and write an article or update a page on your site that has real value to your users. A website is a tool. If you use it properly, it will pay off.